The Customer Experience Innovation Retail Competition is Canada’s first enterprise-driven technology startup competition for the retail sector. Compass Group Canada and Mercedes-Benz Canada - supported by TWG - have created the competition to support the best emerging Canadian technology startup companies who focus on finding better ways to improve the customer experience in the automotive and food retail sphere. 

Eligible startups must be less than five years old and will aim to propose a unique product, process or service that will enhance one or several parts of Compass Group or Mercedes-Benz Canada’s customer retail journey.
Online applications are due by February 14, 2016, at 11:59pm.  

A maximum of 10 companies will be selected to present at the CX Innovation Pitch Event, on Tuesday, March 1, 2016, in Toronto.

  Source:  Exact Target

Source: Exact Target

Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,400 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 46 authorized dealerships, Mercedes-Benz Canada sold 44,526 vehicles in 2015. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the second consecutive year.

The goal of Mercedes-Benz is simple and ambitious: to create a Mercedes-Benz customer experience that is so seductive and convincing that the customer doesn't want it to come to an end. We strive to tailor the experience we deliver to exceed their expectations. That means that every interaction with our brand — whether it’s our website, our mobile apps, our showrooms, our service drives, our marketing, or the phone call they have with us — must both delight and wow them. 

Compass Group Canada

Compass Group Canada is the nation’s leading foodservice and support services company, operating over 3,000 retail stores, including Tim Hortons, Starbucks, Pizza Pizza and Subway.

Our foodservice expertise ranges from hospital culinary programs, to K-12, college and university dining, contract catering, consumer retail outlets, to vending solutions.  We recognize that every meal is an experience; that everyone’s tastes are different and that needs vary from person to person. Our dedicated front-line customer service associates are supported by an experienced culinary team, which include our in-house team of dieticians and talented Executive Chefs. Our consumer brands, such as On The Go - Quick Cuisine, Coyote’ Jack’s, and Roasters, are also designed to meet and exceed consumer expectations, whether it is a grab and go solution or marketplace eatery.


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